Working with Hugo & Cat, a creative agency based in London, Collaborate Pictures provided full production support to assist in promoting the new Sony BRAVIA HX8 TV in over 40 countries. All the locations were shot around LA on Arri Alexa & Red Epic with enough footage to produce five executions. The first was a full product feature, while the other 4 films represent different qualities of the new TV’s – movement, contrast, detail and colour.